It’s no secret that TikTok has taken the world by storm. In just a few short years, the app has amassed a global following of over 800 million active users. And it’s not just teenagers and Gen Z-ers who are hooked; TikTok has become a popular platform for people of all ages, from celebrities and influencers to everyday users.
But beyond the app’s design and user experience, TikTok has also become a go-to platform for creative expression and self-expression. The app’s short-form format is perfect for creative people who want to share their ideas with the world in an engaging and entertaining way. And with TikTok’s huge user base, there’s always an audience for your content, no matter what your niche may be.
How to Use TikTok
Since its launch in 2016, TikTok has become one of the most popular social media platforms in the world. With over 1.5 billion active users, it’s no surprise that businesses are starting to use TikTok as a marketing tool.
If you’re new to TikTok, looking to know how to get views on TikTok, or are thinking about using it for your business, here’s a guide on how to use TikTok for business.
1. Create engaging content
The key to any successful social media marketing campaign is creating engaging content. This is especially true for TikTok, where users are bombarded with content from hundreds of different brands and influencers.
To make your content stand out, it needs to be creative, funny, and relevant to your target audience. Keep in mind that TikTok users are mostly young people, so your content should be relatable to them.
2. Use hashtags
Hashtags are a great way to get your content seen by more people. When you use relevant hashtags, your content is more likely to be seen by users who are searching for that particular topic.
To find the most popular hashtags, you can use the TikTok Hashtag Generator. This tool will show you the most popular hashtags for your niche, as well as the number of posts that have used each hashtag.
3. Partner with influencers
Influencer marketing is a great way to reach a larger audience on TikTok. When you partner with influencers, they will promote your brand to their followers. This can help you gain more followers and increase your brand awareness.
To find influencers to partner with, you can use the TikTok Influencer Search tool. This tool will help you find influencers in your niche, as well as the number of followers they have.
4. Run a contest
Running a contest is a great way to engage with your followers and increase brand awareness. To run a contest on TikTok, you can ask users to submit a video using your brand’s hashtag. Then, you can choose a winner based on the number of likes, comments, or shares their video receives.
5. Use TikTok ads
TikTok offers a variety of advertising options that can help you reach your target audience. TikTok ads are short videos that play between users’ videos. They can be up to 60 seconds long and can include a call-to-action.
To create a TikTok ad, you’ll need to create a video that’s under 60 seconds and under 20 MB. Then, you’ll need to choose your target audience and budget. TikTok ads are priced on a cost-per-view basis, so you’ll only be charged when a user watches your ad.
6. Analyze your results
After you’ve run your TikTok marketing campaign, it’s important to analyze your results. TikTok provides insights that show you how your videos are performing. These insights include the number of views, likes, comments, and shares your videos have received.
You can also use third-party analytics tools, like Google Analytics, to track your TikTok traffic. This will help you see how your TikTok marketing campaign is performing and make necessary changes.
7. Keep your account active
To keep your TikTok account active, you need to post new videos regularly. If you stop posting, your account will become inactive and your followers will stop engaging with your content.
To keep your account active, you should post at least one video per day. You can also use TikTok’s duet feature to repost other users’ videos. This is a great way to engage with other users and keep your account active.
8. Buy Views
When you’re first starting out on TikTok, you find it difficult to get views. To gain attention quickly, you can buy views. However, it is necessary to ensure that you purchase views only from a trusted source like Social Boosting.
If you want to grow your TikTok following, you need to post engaging content and partner with influencers. These are the best ways to organically grow your following and increase your brand awareness.